@bhaggs There were several progressive moments for me. I initially dismissed it too after Cam tried using it and shared a base with me – for the same reasons. I viewed it then as a prettier but possibly less-powerful spreadsheet…

@stop @bhaggs We had a strong need for a DAM, and I started looking at options like Filecamp (pretty, but limited in metadata you can assign) and Brandfolder (too expensive for our budget). Airtable had a support doc and template for using it as a DAM…

@stop @bhaggs Multiple views of each table in a database that store filter, sort, grouping, and field visibility. Each of those views can be shared. Bases can embed on a webpage. Fields can easily be constrained to a specific type. Tables can link together. Etc, etc.

@stop @bhaggs Basically, utility and clever design unfolded as I used it for a specific purpose. And I’ve already found an even larger purpose for it than the initial DAM need. A Google Spreadsheet would have needed a lot more customization and complex formulas to do the same things.