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@chubicki Paraphrased, the algos watch for abnormal and sudden or dramatic increases of keywords relative to typical historical volume. The religion likely makes up the bulk of “typical” during other time periods. But I’d bet it was your show presence that spiked volume tonight.
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@stop Like many of the unique features of Twitter we now take for granted, tweet threads seem to be more of an accidental discovery or a redux of outside contributions that Twitter’s product team now recognizes, and is adjusting to more officially support.
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@stop I could be wrong (as I left Twitter the company more than 4 years ago now) but I don’t think this thread phenomenon and appeal is entirely intentional.
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@stop There are possibly more, but the two contexts where tweet threads shine for me are: 1) live tweeting something funny or unexpected; 2) streams of thought or facts about a single subject that stay on topic, and reveal much more than a single tweet could.
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@stop There’s something about the forced focus on each individual tweet (paragraph) and the metered delivery that alters the flow of composition and consumption just enough.
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@stop Some folks are obviously better at threading together tweets than others. Good writing skills and brevity still matter. As does a tolerance for a less-than-ideal writing and composition experience.
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@stop Add to this, the ability to like, bookmark, or reply to any given spot (tweet) in the thread makes each piece of that thread a potential branch of discussion, emphasis, or contention.
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@stop I’m more likely to read the entirety of a 40-tweet thread than I am a 40-paragraph article or post. I find this ironic, given Twitter’s roots in brevity and constraint.
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I may be in the minority, but I actually enjoy reading threads on twitter. Whether 4 or 40 tweets or more, the rhythmic, discrete chunks seem to unfold in a very natural way.
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@toddlibby @aneventapart 10 years ago! Where has time gone?